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Built for independent U.S. ranchers

Keep your name on the beef.

Reach customers looking for American-raised beef and a direct connection to the ranch behind it.

Start my applicationRead the pledge first
Join the
Blue Herd

What you keep

A new sales channel without giving up the business you built.

Keep your identity

Your ranch name, story, practices, and products stay at the center of the storefront.

Keep your control

You set product prices and fulfillment rules and keep your existing website.

Pay when you sell

There is no upfront listing fee or monthly fee initially. BlueCow’s standard marketplace commission is 10% when a sale happens.

Founding ranch rate

The first 25 approved ranches to activate their accounts and pass launch review receive a 7% commission rate for six months or through the order that reaches $10,000 in qualifying sales.

Get a hand launching

Founding ranches can receive concierge help turning existing product information into a BlueCow storefront.

Commission applies to product subtotal plus seller-controlled shipping and handling, excluding sales tax. The founding rate begins when BlueCow publishes the ranch. It ends after six months or after the order that brings qualifying sales to at least $10,000, whichever happens first; the standard 10% rate applies afterward. Full refunds do not count toward qualifying sales.

Manual review, human conversation

What happens after you apply.

We’re reviewing the first group of ranches by hand. You’ll know what information is needed and where your application stands.

  1. 01

    Apply

    Share your business, ranch, processing, and current fulfillment details.

  2. 02

    Verify

    BlueCow reviews the business, ranch, and processing information and asks for anything missing.

  3. 03

    Add products

    Use your ranch dashboard to add pricing, inventory, and shipping—or let BlueCow build the first catalog with you.

  4. 04

    Review and go live

    You review the storefront before publication. Only approved, eligible products can be sold.

Start the conversation

Tell us about your ranch.

This first application takes about 10 minutes. Have your processor and inspection details handy.

Your business

Tell us who we should contact and the name customers know.

Your ranch

Give our review team a clear picture of how you raise cattle.

Processing and fulfillment

BlueCow reviews processing and shipping eligibility before a ranch goes live.

Do you currently ship beef?
Participation

These agreements let customers know what BlueCow membership means.

BlueCow Pledge · version 1

  1. Every person deserves equal dignity and treatment regardless of race, sex, religion, sexual orientation, or gender identity.
  2. Personal healthcare decisions belong to individuals, their families, and their doctors.
  3. Workers deserve safe conditions, fair treatment, and fair compensation.
  4. Responsible agriculture includes caring for the land, water, and environment entrusted to us.
  5. Free and fair elections and peaceful transfers of power are fundamental to our country.
  6. Customers deserve honesty about where their food comes from and who produces it.
  7. We can disagree without treating one another like enemies.

Sending this form starts a manual review; it does not guarantee approval or shipping eligibility. Please don’t include tax IDs or sensitive verification documents here. We’ll request those securely if needed.